The Love Is Project started with the founder Chrissie Liam leaving her corporate fashion career, moving to Kenya where she met a group of women in the Maasai tribe. These women made vibrant, high-quality, and gorgeous beaded items. She worked with these artisans to design a bracelet emblazoned with one powerful word: LOVE. So, with one small idea and one bracelet, the Love Is Project began. Now working with over 2000 female artisans in over 50 countries, each bracelet sold empowers through fair wages, healthcare, education, and more. The original LOVE bracelet created a social movement around the world, connecting the maker and wearer in a common bond of love.